With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Shortly after stay-at-home went into effect, I—and countless others—decided to take up bread baking. After searching for the “best bread recipe ever,” I followed the instructions the best I could, but the bread never rose: the yeast was expired. I spent weeks on a quest to find a store with yeast in-stock. Soon, my obsession…
REAL Insight has a compulsion to conduct research that authentically reflects reality so that the insights lead to specific recommendations and decisions that help brands grow and avoid costly mistakes. Made with Real Ingredients is a claim that has defined REAL Insight’s work over its 30+ year history, although this is our first time using this…
It is a pretty well-known fact that market research companies struggle with marketing. REAL Insight is no different. We care too much about the nuance of what makes our approaches effective, so we choose to focus on selling that instead of the higher-order benefits. However, we know so much about how to test new product innovation and…
This is certainly a unique time for Americans as we see bold steps being taken on a broad scale to curtail the spread of this virus. I have come to appreciate the prudent steps being taken and the unity that has emerged from people joining together to solve a shared problem. Our Leadership Team at REAL…
Behavioral Economics is HOT right now. The industry is gaining appreciation for the inconsistencies between self-reported and actual behavior, which we at REAL Insight are obvious fans of. As a team, we spend thousands of hours in stores each year observing how these behaviors differ across shoppers. One specific area we have come to better…
This is the time of year when reflection is easy. And this year, it is fun as well! REAL Insight enjoyed a good year full of successful projects, and some of our other developments truly made it great! Here are a few of the highlights: We experienced a baby boom! Five little researchers have joined…
The start of a new year is always exciting! A fresh beginning. Full of anticipation. It helps to be coming off of a strong end to 2017 and kicking off the new year with a busy January. We are kicking off a fun year with a fresh environment: a newly renovated office! Our space now has…
In Minnesota, there are 4 seasons: almost winter, winter, still winter, and patio season. As soon as the snow melts (May 5th this year), we clamber outside with alacrity to make the most of those few months where you don’t need to keep a snow shovel in your trunk. Ingredients for an ideal patio happy…
With the mission of renovating our current methodologies and internal practices to reach their fullest potential, our Renovation Team (affectionately termed the RENO911 team) is always on the lookout for additional tools that can complement our in-context focus. One of these exciting new add-ons is eye tracking. Our moderators remain the best in the business…
In a land where bigger is generally equated to better, we at REAL Insight dare to take an alternate perspective: Innovative is better. Flexible is better. Faster is better. Affordable is better. Personable is better. These qualities are all part of the value-added offerings our small business brings to the table. With 12 full time…