With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Luke participated in the Insights Association's Y Conference with his presentation, "General Mills’ Quest for the First Moment of Truth: Novel qual methods to fuel effective innovation frameworks," shared how our partnership with General Mills' In-Context Experimentation team generated quick method pivots that allowed for research to continue through the pandemic. Read a bit about…
This is certainly a unique time for Americans as we see bold steps being taken on a broad scale to curtail the spread of this virus. I have come to appreciate the prudent steps being taken and the unity that has emerged from people joining together to solve a shared problem. Our Leadership Team at REAL…
AGILE! SPRINT! LEAN START-UP! SCRAPPY! We are in an age where many paradigms are shifting quickly. Brand equity isn’t functioning the way it used to. Consumers are demanding more transparency and authenticity from companies than ever before. Start-ups are taking on big companies and winning more than ever. Non-traditional success stories are becoming more of the norm for innovation…
In our modern world, the gap between in-person realities and online perceptions can feel vast. Life, as seen on social media is filtered, perfected, and potentially polarized. These perspectives can feel exciting for those who have embraced this curated worldview and scary for those who would rather not. Connecting with people IRL feels much more…
Behavioral Economics is HOT right now. The industry is gaining appreciation for the inconsistencies between self-reported and actual behavior, which we at REAL Insight are obvious fans of. As a team, we spend thousands of hours in stores each year observing how these behaviors differ across shoppers. One specific area we have come to better…
Historically, the name Richard Simmons did little more for me than conjure up Day-Glo tinted memories of spandex and pep. While familiar with him and his fitness empire, he was not a person on which I spent much time dwelling in the past decade. That was until recently, when I joined thousands of others in…
When the field of market research comes up, a common image that materializes in the mind is that of the traditional focus group: padded chairs clustered around a gray table set with uniform place settings of pens and paper, a white board easel off to the side, and a large two-way mirror leering omnisciently from…
In a recent article published in Quirk’s, authors Niels Schillewaert, Steven Debaere, and Tom De Ruyck tackle the topic of how to foster a healthy online community. Given that not all online communities achieve their desired result, what are some things that moderators and market researchers can do to attain a successful outcome? The authors…