With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Think about the last five minutes of your day and the specific decisions you made during that time. Did you take a sip of coffee? Rock in your chair? Read a text? Think through all your actions and behaviors—for how many do you feel you have a clear and rational reason for explaining why you…
Luke participated in the Insights Association's Y Conference with his presentation, "General Mills’ Quest for the First Moment of Truth: Novel qual methods to fuel effective innovation frameworks," shared how our partnership with General Mills' In-Context Experimentation team generated quick method pivots that allowed for research to continue through the pandemic. Read a bit about…
REAL Insight has a compulsion to conduct research that authentically reflects reality so that the insights lead to specific recommendations and decisions that help brands grow and avoid costly mistakes. Made with Real Ingredients is a claim that has defined REAL Insight’s work over its 30+ year history, although this is our first time using this…
Storytelling is important. In today's world, the breadth of channels for telling stories is broad, and we are exposed to many more stories than we have been in the past. Research has always been in the business of telling stories but may not have always put a strong emphasis on telling a good story in…
, As a company whose roots lie with in-store intercepts, we have always had an appreciation for the purity and predictability of learning about shopping behavior and testing concepts/packaging in a real retail environment with shoppers who were in the store to shop. Reading Thinking, Fast and Slow by Daniel Kahneman reinforced the idea that we need…