Shopping Sustainably in CPG: The Challenge

shopping sustainably

Part of the human condition is the inconsistency between what we say we want to do and what we actually do.  It both makes us who we are, and frustrates parents, partners, policy makers, teachers, coaches, and marketers. This is especially true in matters concerning sustainability. We want a healthy planet, but there are friction points…

Prioritizing Product and Package Life Cycle in CPG

Think about the products in your home and how you use them. What do you do when those items have no other purpose? Or when you have consumed them? A huge challenge in the sustainability space centers around what happens to a product and its package when it reaches the end of its life cycle.  But…

Consumer Intuition Study: Holiday Confections

Holidays are a unique time for shoppers. Habits change for a short time, and consumers tend to feel more empowered to make less socially permissible purchases or to splurge on things they normally would not consider purchasing. Be it Halloween, Valentine's Day, Hanukkah, Christmas, or Fourth of July, expectations change around the major holidays of the year.…

Grinch-free Omnichannel Holiday Shopping

My photo app recently reminded me of Thanksgiving 2020 which featured only my immediate family. Kept apart by pandemic-driven constraints, we made the most of a holiday about togetherness, but my emotional response was to go bigger and better this year given my new-found appreciation for family. Holidays have always been a chance to go over the top, and this year might just take that to another level entirely. My kids’ candy buckets after Halloween certainly…

REAL Recruitment Yields REAL Results

Behind every data point is a person. At REAL Insight, we are committed to providing authenticity and recognize that the data we provide to our clients is only as authentic as the people that we study. Because of this, we put a lot of time and energy into the recruitment process for our clients. REAL…

Data Quality Over Quantity is the REAL Way to Mitigate Risk

The insights industry exists to help business make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk.   REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…

How to discover the why that even the consumer doesn’t know.

Think about the last five minutes of your day and the specific decisions you made during that time.  Did you take a sip of coffee? Rock in your chair? Read a text? Think through all your actions and behaviors—for how many do you feel you have a clear and rational reason for explaining why you…

The Power of Moments

Recently, I had a great three days at the Corporate Researchers Conference in Chicago. It was a blast to nerd out with fellow researchers, and it was hugely validating to both our primary focus on in-context research and some of the key initiatives we have been working on for the last couple of years. Over…

Large Companies Driving Disruptive Innovation?

Ford Motor Company recently announced a 5-year plan to develop and begin mass-producing fully autonomous cars.   As someone who has a 25 mile commute each way to work, enjoys a happy hour every now and then, and has 4 future teenage “drivers,” it’s easy to immediately think about the benefits of self-driving cars.  Ride-sharing through…

Healthy Versus “Healthy”

The New York Times recently released an article detailing the differences between what nutritionists think is healthy versus what the general public believes is better for you. While a difference between the public and nutritionists is to be expected, NYT discovered quite a disparity in ranking within each group as well. Certain foods obviously ranked…