Fat, Salt, and Sugar: Together Again.

Margarine is good. Margarine is bad. Diet soda is the key to weight loss. Diet soda will give you cancer. Fat free is the way to be. Fat is your friend. No sugar. Yes sugar, no high fructose corn syrup. Hooray for cane sugar! Exhausted yet? When it comes to defining what is “healthy,” the…

Organic on Demand

The consumer call for organic food has been heard. Grocery chains throughout metropolitan areas are ramping up their organic offerings, though some rural areas have been left wanting. New Prague, Minnesota is a town of about 7500 that sits 45 miles southeast of Minneapolis, and is one of those locations whose organic options were limited.…

Consumers Continue to Court Convenience

If you haven’t heard of it yet, Instacart is an app-based service that allows customers to order groceries from a number of different retailers in their area with just a few taps of the finger. After filling a digital cart, users then arrange for home delivery at a time convenient to them. While available for…

Your Macaroni Isn’t What You Think It Is

In a surprising announcement, Kraft has revealed that their most loyal customers have been purchasing a new formula of the “Blue Box” macaroni and cheese they’ve loved for decades. The biggest revelation from this announcement? Barely anyone has noticed. History has shown that when a new formula for a favorite product is unveiled, there’s often…

Much Ado about Betty

When you think of baking, more likely than not, Betty Crocker comes to mind. A staple of the baking aisle for nearly 95 years, Betty has been a welcome member of many American homes. But now, in 2016 Betty Crocker is becoming more like a distant relative that visits for the holidays. These days, consumer…

An EPIC Acquisition?

At the beginning of 2016, General Mills announced a new acquisition: EPIC Provisions, based out of Austin, TX. Committed to the tagline, “feed others as you wish to be fed,” EPIC began as a solution to the lack of packaged, animal protein bar options on the market. Founders Katie Forrest and Taylor Collins created their own…

Ch-ch-ch-ch-changes

Perimeter shopping is the latest and greatest trend in the grocery game, particularly for millennials. Consumers are eating more fresh produce and meats, and companies that have traditionally dominated the interior of the grocery store are looking for new ways to meet shoppers’ desires. The pace with which this trend has increased is fast and…

Perceiving is Believing

When it comes to product ingredients, thinking about how consumers perceive them can be more beneficial than solely focusing on “proven” health benefits. In his article Identifying Health Ingredients, Keith Nunes discusses how Canadean, a market research company, conducted a global survey asking consumers to evaluate 100 common ingredients. Respondents were asked to rank ingredients…

No Churn? No Problem.

In a recent article published in Quirk’s, authors Niels Schillewaert, Steven Debaere, and Tom De Ruyck tackle the topic of how to foster a healthy online community. Given that not all online communities achieve their desired result, what are some things that moderators and market researchers can do to attain a successful outcome? The authors…

Labor Division: Revision

Division of labor at the household level manifests differently in each individual home. Parents figure out how to balance work, children, and household duties in a manner that suits their family.  However, when household labor trends change at a national level, it becomes something to which we should be paying attention.  Pew Research recently released a…