With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
The New York Times recently released an article detailing the differences between what nutritionists think is healthy versus what the general public believes is better for you. While a difference between the public and nutritionists is to be expected, NYT discovered quite a disparity in ranking within each group as well. Certain foods obviously ranked…
Though perhaps unconventional, one way a curious observer might monitor modern food trends is by studying the evolution of the nutrition information label on packaged foods. First mandated by the 1990 Nutrition Labeling and Education Act, the latest chapter for the familiar black and white box will take effect by July 2018. Stalwarts against change…