REAL Insight specializes in qualitative, in-context research due to its ability to elicit more honest and predictive insight. We make every effort to capture both authentic behavior and opinions from consumers who are in a contextualized mindset.
As the history of the focus group shows, no methodology is guaranteed to remain relevant forever. REAL Insight knows this and makes a point to keep our methods current and relevant through innovation and adaptation. Stepping outside of that comfort zone can be daunting, but our utilization of design thinking approaches to this ongoing evolution ensures that we are always operating in a space where authentic, actionable insights can grow and flourish.