REAL Insight is an in-context insights agency that empowers brands to win at shelf by harnessing the power of real human connection.

Testimonials

“I have found my work with Real Insight invaluable. Real Insight’s methods capture authentic consumer responses that I haven’t found accessible with any other research partner. Additionally, the Real Insight team is fantastic to work with. Real Insight is an irreplaceable partner for us that helps guide us to make better decisions for the business.”

Consumer & Shopper Insights Manager, Dairy Farmers of America

“The insights that were provided were beyond what we expected and provided research that can help other projects as well.”

Shopper Insights Manager, Major CPG Company

“I’m bought into this methodology.”

Brand Strategist & Consumer Insights, Major CPG Company

“Having Real Insight conduct the research was like having another arm of our brand – true partners. Our product isn’t steeped in consumers minds, so the moderators did an excellent job of getting respondents to understand the product.”

Chief Product Officer, Beverage Company

“Our team didn’t know what good moderating was until they saw your moderating. Now they understand why I was pushing them so hard to get better moderators on projects.”

Fortune 500 CPG Client

    Carousel controls

    The Packaging Paradox: When Differentiation Undermines Recognition

    Read More

    Stop Guessing: Why Seeing is Believing in Market Research

    Read More