Design
REAL Insight has developed a stellar reputation as design testing experts, rooted in an appreciation for testing in context and the impact of System 1 behavior.
With over 25 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations in context, helping our clients make better decisions. Let us help you do the same.
Empathy
Deeply embedded intuition is imperative for decision makers to best guide strategy.
Innovation
For concepts to be successful, they need to be seen, understood, valued, and then deliver on those expectations.
Path to Purchase
The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions.
Healthcare
Human-centered research led by objective and empathetic experts is crucial.
REAL Insight In Action
We love what we do and we love giving back. Check out some of our favorite moments both in the field and out.
“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”
“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”