Package Research
Our package research is rooted in shopper behavior, System 1, and design principles. We pair that data with our expertise to guide recommendations for exploration, optimization, and validation. Our value as a research partner on package research projects is rooted in our expertise gained through spending thousands of days observing people shopping and making purchase decisions. We understand packaging needs…
Consumer Intuition
Building consumer intuition is key to understanding what make them tick and what they care about. This is is the foundation for everything you do! We love revealing consumer intuition through our in-context methodologies that allow us to inspire authentic behavior that drive actionable insights for our clients. We are passionate about helping CPG companies become…
Shopper Insights
Our Shopper Insights solutions help you understand a consumers’ entire shopper journey from the home all the way to their point of purchase. We uncover shopper insights through in-context methods that allow us to go deeper to understand channel, category, and brand drivers. Questions to Answer How does your product get into shoppers’ consideration set starting in the…
Product Innovation Research
We help teams iterate throughout the product innovation journey to ensure the right ideas are optimized and invested in before launch. Is this concept intuitive, appealing, motivating and worthy of further development?Our in-context methodologies are built to help you understand how products in the innovation pipeline will perform. We then apply what we know and what we learn to…
Testimonials
“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”
“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”
“I have found my work with Real Insight invaluable. Real Insight’s methods capture authentic consumer responses that I haven’t found accessible with any other research partner. Additionally, the Real Insight team is fantastic to work with. Real Insight is an irreplaceable partner for us that helps guide us to make better decisions for the business.”
“I just wanted to reach out and thank you personally for the hard work you did on [our project] and, for that matter, so many other projects with us, too. I not only appreciate your amazing professional approach to the learning you help us with, but more than that, all the personal passion and connection you bring to the team.”
“I definitely felt your company’s differential passion for your work. Would love to work more together in the future.”
Navigational Hierarchy – Unlocking Key Visuals
Navigational Hierarchy – The Power of Color
Navigational Hierarchy – Get into Shape
Shopping Sustainably in CPG: Implications for Brands
Shopping Sustainably in CPG: The Challenge
