REAL Insight is an in-context insights agency that empowers brands to win at shelf by harnessing the power of real human connection.

Testimonials

“The insights that were provided were beyond what we expected and provided research that can help other projects as well.”

Shopper Insights Manager, Major CPG Company

“WOW. What can I say but THANK YOU from the bottom of my heart. It was amazing to have the last week to hear what consumers thought. You both did a great job. It’s amazing how quickly you get people to warm up and talk so openly. It’s a gift that not everyone has…but you both certainly do.”

Chief Product Officer, Start-up

“I am super excited.  This is super helpful research.  It’s going to help us with our go-to-market plan.  It’s going to help us think about real estate strategy.  Really, really good nuggets in here.”

CMO, Thrive Pet Healthcare

Slides from the report and clips of the interviews are very central to our work lately as we build the strategy and get creative agencies and leadership teams on board!

Consumer Experience, Major CPG Company

“I just wanted to reach out and thank you personally for the hard work you did on [our project] and, for that matter, so many other projects with us, too. I not only appreciate your amazing professional approach to the learning you help us with, but more than that, all the personal passion and connection you bring to the team.”

Insights Manager, Major CPG Company

    Carousel controls

    The Packaging Paradox: When Differentiation Undermines Recognition

    Read More

    Stop Guessing: Why Seeing is Believing in Market Research

    Read More