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“Real Insight’s in store methodology has become the gold standard for our company’s way of looking at new packaging and shopping behavior.  We feel so confident in the real life in context study, that we no longer feel the need to do a quantitative validation.”

“I’m bought into this methodology.”

“WOW. What can I say but THANK YOU from the bottom of my heart. It was amazing to have the last week to hear what consumers thought. You both did a great job. It’s amazing how quickly you get people to warm up and talk so openly. It’s a gift that not everyone has…but you both certainly do.”

“The REAL Insight team does a great job of understanding the research objective and then developing and facilitating a plan against it.”

“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”