Our package research is rooted in shopper behavior, System 1, and design principles. We pair that data with our expertise to guide recommendations for exploration, optimization, and validation.
Building consumer intuition is key to understanding what make them tick and what they care about.
Our Shopper Insights solutions help you understand a consumer’s entire shopper journey from the home all the way to their point of purchase.
Product Innovation Research
We help teams iterate throughout the product innovation journey to ensure the right ideas are optimized and invested in before launch.
“I have found my work with Real Insight invaluable. Real Insight’s methods capture authentic consumer responses that I haven’t found accessible with any other research partner. Additionally, the Real Insight team is fantastic to work with. Real Insight is an irreplaceable partner for us that helps guide us to make better decisions for the business.”
“I just wanted to reach out and thank you personally for the hard work you did on [our project] and, for that matter, so many other projects with us, too. I not only appreciate your amazing professional approach to the learning you help us with, but more than that, all the personal passion and connection you bring to the team.”
“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”
“I am super excited. This is super helpful research. It’s going to help us with our go-to-market plan. It’s going to help us think about real estate strategy. Really, really good nuggets in here.”
“I definitely felt your company’s differential passion for your work. Would love to work more together in the future.”