For concepts to be successful, they need to be seen, understood, valued, and then deliver on those expectations. Each moment is critical to understand in context.
REAL Insight has developed a stellar reputation as design testing experts, rooted in an appreciation for testing in context and the impact of System 1 behavior.
Deeply embedded intuition is imperative for decision makers to best guide strategy.
Channel & Shopper
The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions.
REAL Insight has been doing technology-enabled mobile and online immersive research for over 7 years in both domestic and international markets.
“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”
“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”
“I just wanted to reach out and thank you personally for the hard work you did on [our project] and, for that matter, so many other projects with us, too. I not only appreciate your amazing professional approach to the learning you help us with, but more than that, all the personal passion and connection you bring to the team.”