With over 25 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
REAL Insight has developed a stellar reputation as design testing experts, rooted in an appreciation for testing in context and the impact of System 1 behavior. No matter where you are in the design process, we have a solution to help you. REAL Baseline Understand current category behavior and design requirements through in-person or mobile…
For concepts to be successful, they need to be seen, understood, valued, and then deliver on those expectations.
The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions.
“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”
“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”