REAL Insight is an in-context insights agency that empowers brands to win at shelf by harnessing the power of real human connection.

Testimonials

“I’m bought into this methodology.”

Brand Strategist & Consumer Insights, Major CPG Company

“Real Insight’s in store methodology has become the gold standard for our company’s way of looking at new packaging and shopping behavior.  We feel so confident in the real life in context study, that we no longer feel the need to do a quantitative validation.”

Consumer Insights, Major CPG Company

“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”

Insights Manager, Major CPG Company

“I have found my work with Real Insight invaluable. Real Insight’s methods capture authentic consumer responses that I haven’t found accessible with any other research partner. Additionally, the Real Insight team is fantastic to work with. Real Insight is an irreplaceable partner for us that helps guide us to make better decisions for the business.”

Consumer & Shopper Insights Manager, Dairy Farmers of America

“The REAL Insight team does a great job of understanding the research objective and then developing and facilitating a plan against it.”

Insights Manager, Major CPG Company

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