We empower brands to win at-shelf.

REAL Insight is an in-context obsessed insights agency that empowers CPG brands to win at-shelf.


“I definitely felt your company’s differential passion for your work. Would love to work more together in the future.”

Senior Marketing Manager, General Mills

“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”

Insights Manager, Major CPG Company

“I have found my work with Real Insight invaluable. Real Insight’s methods capture authentic consumer responses that I haven’t found accessible with any other research partner. Additionally, the Real Insight team is fantastic to work with. Real Insight is an irreplaceable partner for us that helps guide us to make better decisions for the business.”

Consumer & Shopper Insights Manager, Dairy Farmers of America

“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”

Insights Manager, Major CPG Company

“I am super excited.  This is super helpful research.  It’s going to help us with our go-to-market plan.  It’s going to help us think about real estate strategy.  Really, really good nuggets in here.”

CMO, Pathway Vet Alliance

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