REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations in context, helping our clients make better decisions.
We pride ourselves on being people you want to work with while offering the best methods available without blowing your budget.
For concepts to be successful, they need to be seen, understood, valued, and then deliver on those expectations. Each moment is critical to understand in context.
REAL Insight has developed a stellar reputation as design testing experts, rooted in an appreciation for testing in context and the impact of System 1 behavior.
Deeply embedded intuition is imperative for decision makers to best guide strategy.
Channel & Shopper
The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions.
REAL Insight has been doing technology-enabled mobile and online immersive research for over 7 years spanning over 100 projects, both domestic and international.
“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”
“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”