REAL Insight is an in-context insights agency that empowers brands to win at shelf by harnessing the power of real human connection.

Testimonials

“I definitely felt your company’s differential passion for your work. Would love to work more together in the future.”

Senior Marketing Manager, General Mills

Slides from the report and clips of the interviews are very central to our work lately as we build the strategy and get creative agencies and leadership teams on board!

Consumer Experience, Major CPG Company

“I am super excited.  This is super helpful research.  It’s going to help us with our go-to-market plan.  It’s going to help us think about real estate strategy.  Really, really good nuggets in here.”

CMO, Thrive Pet Healthcare

“They are responsive and definitely work with you to help craft a solution to your needs. I’ve also been impressed by the quality of their reports. I have also been impressed by their willingness and ability to adapt on the fly.”

 

Insights Manager, Major CPG Company

“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”

Insights Manager, Major CPG Company

    Carousel controls

    The Packaging Paradox: When Differentiation Undermines Recognition

    Read More

    Stop Guessing: Why Seeing is Believing in Market Research

    Read More