REAL Insight is an in-context insights agency that empowers brands to win at shelf by harnessing the power of real human connection.

Testimonials

“The insights that were provided were beyond what we expected and provided research that can help other projects as well.”

Shopper Insights Manager, Major CPG Company

“Real Insight’s in store methodology has become the gold standard for our company’s way of looking at new packaging and shopping behavior.  We feel so confident in the real life in context study, that we no longer feel the need to do a quantitative validation.”

Consumer Insights, Major CPG Company

“WOW. What can I say but THANK YOU from the bottom of my heart. It was amazing to have the last week to hear what consumers thought. You both did a great job. It’s amazing how quickly you get people to warm up and talk so openly. It’s a gift that not everyone has…but you both certainly do.”

Chief Product Officer, Start-up

“The REAL Insight team does a great job of understanding the research objective and then developing and facilitating a plan against it.”

Insights Manager, Major CPG Company

Slides from the report and clips of the interviews are very central to our work lately as we build the strategy and get creative agencies and leadership teams on board!

Consumer Experience, Major CPG Company

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