REAL Insight is an in-context insights agency that empowers brands to win at shelf by harnessing the power of real human connection.

Testimonials

“Real Insight’s in store methodology has become the gold standard for our company’s way of looking at new packaging and shopping behavior.  We feel so confident in the real life in context study, that we no longer feel the need to do a quantitative validation.”

Consumer Insights, Major CPG Company

“I just wanted to reach out and thank you personally for the hard work you did on [our project] and, for that matter, so many other projects with us, too. I not only appreciate your amazing professional approach to the learning you help us with, but more than that, all the personal passion and connection you bring to the team.”

Insights Manager, Major CPG Company

“Having Real Insight conduct the research was like having another arm of our brand – true partners. Our product isn’t steeped in consumers minds, so the moderators did an excellent job of getting respondents to understand the product.”

Chief Product Officer, Beverage Company

“[They demonstrated the] ability to work with our timing demands [and] great moderating. Helped us pull off non-traditional ethnographies that helped [brand] gain great foundational learnings on their new consumer.”

Insights Manager, Major CPG Company

Slides from the report and clips of the interviews are very central to our work lately as we build the strategy and get creative agencies and leadership teams on board!

Consumer Experience, Major CPG Company

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