Shopping Sustainably in CPG: The Challenge

shopping sustainably

Part of the human condition is the inconsistency between what we say we want to do and what we actually do.  It both makes us who we are, and frustrates parents, partners, policy makers, teachers, coaches, and marketers. This is especially true in matters concerning sustainability. We want a healthy planet, but there are friction points…

Get to Know PEOPLE

Gain First-Hand Experience.  Gain Intuition.  People come in all shapes and sizes, income levels, and preferences.  They are inherently inconsistent depending on the day or their mood which makes the jobs of researchers and marketers that much more challenging. This can lead to teams struggling with intuition building and anticipating behavior.    Getting in-store is a…

Bringing Authenticity to Virtual Research

Prior to the pandemic, we were spoiled by in-store design research that gave us the depth to understand the “whys and hows” and deliver actionable consumer insights to our clients. We know the value and authenticity that being in-store provides, so when the pandemic hit and we needed to innovate, we had very high standards…

Prioritizing Product and Package Life Cycle in CPG

Think about the products in your home and how you use them. What do you do when those items have no other purpose? Or when you have consumed them? A huge challenge in the sustainability space centers around what happens to a product and its package when it reaches the end of its life cycle.  But…

Consumer Intuition Study: Holiday Confections

Holidays are a unique time for shoppers. Habits change for a short time, and consumers tend to feel more empowered to make less socially permissible purchases or to splurge on things they normally would not consider purchasing. Be it Halloween, Valentine's Day, Hanukkah, Christmas, or Fourth of July, expectations change around the major holidays of the year.…

Grinch-free Omnichannel Holiday Shopping

My photo app recently reminded me of Thanksgiving 2020 which featured only my immediate family. Kept apart by pandemic-driven constraints, we made the most of a holiday about togetherness, but my emotional response was to go bigger and better this year given my new-found appreciation for family. Holidays have always been a chance to go over the top, and this year might just take that to another level entirely. My kids’ candy buckets after Halloween certainly…

REAL Recruitment Yields REAL Results

Behind every data point is a person. At REAL Insight, we are committed to providing authenticity and recognize that the data we provide to our clients is only as authentic as the people that we study. Because of this, we put a lot of time and energy into the recruitment process for our clients. REAL…

Data Quality Over Quantity is the REAL Way to Mitigate Risk

The insights industry exists to help business make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk.   REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…

From Online to In-Aisle, We Keep it In-Context.

The onset of the coronavirus directly impacted REAL Insight’s most utilized methodology: in-context, in-store research. Whether using pre-recruited respondents or intercepting shoppers at shelf, our signature form of research---the innovative technique on which the company was founded 30+ years ago—was essentially removed from our toolbox. To fit the limitations of the pandemic, we pivoted towards…