Get to Know PEOPLE

Gain First-Hand Experience.  Gain Intuition.  People come in all shapes and sizes, income levels, and preferences.  They are inherently inconsistent depending on the day or their mood which makes the jobs of researchers and marketers that much more challenging. This can lead to teams struggling with intuition building and anticipating behavior.    Getting in-store is a…

From Online to In-Aisle, We Keep it In-Context.

The onset of the coronavirus directly impacted REAL Insight’s most utilized methodology: in-context, in-store research. Whether using pre-recruited respondents or intercepting shoppers at shelf, our signature form of research---the innovative technique on which the company was founded 30+ years ago—was essentially removed from our toolbox. To fit the limitations of the pandemic, we pivoted towards…