From Online to In-Aisle, We Keep it In-Context.

The onset of the coronavirus directly impacted REAL Insight’s most utilized methodology: in-context, in-store research. Whether using pre-recruited respondents or intercepting shoppers at shelf, our signature form of research---the innovative technique on which the company was founded 30+ years ago—was essentially removed from our toolbox. To fit the limitations of the pandemic, we pivoted towards…