People only read about 10 words on a shopping trip. Why is this?Words are the last thing we use to locate and evaluate products. We shop using shape, color, and key visuals first because these can be processed by our unconscious mind. Words have the least influence in shopping because they are the only element…
Category: Creative Campaigns
It’s For the Bees
It’s no secret that the bee population is in decline. As the harmful effects of certain pesticides are becoming more and more known in the mainstream, people and companies are starting to pay attention. General Mills Canada announced that they will be removing “Buzz,” the bee mascot we’ve come to love, from the front of…