With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
We find ourselves increasingly skeptical about leveraging limited-edition packaging as a promotional tool. While the intent is always to create buzz and drive trial, the tactical execution often introduces an unnecessary degree of friction into the shopping process. In CPG, the core function of package design is not to serve as a canvas for fleeting campaigns but as a beacon…
As someone who was in middle school in the mid-1990s, Dre and Snoop were as cool as you could get. Granted, I knew the radio-edited versions of their hits more than the actual albums... It’s with this context that we present this month’s shelf standout: Gin & Juice by Dre and Snoop. Seen The strong…
People only read about 10 words on a shopping trip. Why is this?Words are the last thing we use to locate and evaluate products. We shop using shape, color, and key visuals first because these can be processed by our unconscious mind. Words have the least influence in shopping because they are the only element…
It’s no secret that the bee population is in decline. As the harmful effects of certain pesticides are becoming more and more known in the mainstream, people and companies are starting to pay attention. General Mills Canada announced that they will be removing “Buzz,” the bee mascot we’ve come to love, from the front of…