With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
In our modern world, the gap between in-person realities and online perceptions can feel vast. Life, as seen on social media is filtered, perfected, and potentially polarized. These perspectives can feel exciting for those who have embraced this curated worldview and scary for those who would rather not. Connecting with people IRL feels much more…
Division of labor at the household level manifests differently in each individual home. Parents figure out how to balance work, children, and household duties in a manner that suits their family. However, when household labor trends change at a national level, it becomes something to which we should be paying attention. Pew Research recently released a…
Shifting demographics necessitate an evolved approach in how marketers target minority groups. In part 2 of Michael Applebaum’s article Ethnic Marketing Research, the author grounded his ideas on research suggesting that by 2044, “no single racial or ethnic group will lead the country in terms of its overall size.” Such a change means big things for…
There’s a new kid on the block and his name is HENRY. An acronym for “High Earner, Not Rich Yet,” the HENRY is the up-and-coming high spender that brands need to market to. In a post-recession world, these households—defined as having an income of $100k-250k—are a fast growing segment that is replacing the middle-class/middle-income households…