With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Storytelling is important. In today's world, the breadth of channels for telling stories is broad, and we are exposed to many more stories than we have been in the past. Research has always been in the business of telling stories but may not have always put a strong emphasis on telling a good story in…
A few months ago, we looked at an article that analyzed the autonomous relationship that Unilever had with its acquisition, Ben & Jerry’s. The team at the ice cream giant was adamant that they continue with their longtime commitment to social causes and hoped to influence their corporate overlord in the future. And it seems…