With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
One of the most memorable early projects I worked on was for a new banana nut flavor SKU for an existing brand. We had three distinct designs we were evaluating: one with a soft yellow color and subtle banana image, one with a bright yellow, and one with a brownish banana nut bread vibe. What…
Have you ever returned home from a shopping trip and realized you bought way more than you had planned? The Gruen Effect might be to blame. The podcast 99% Invisible broke down the phenomenon. The Gruen Effect occurs when you are so distracted by a store’s lights, colors, and beautiful product display that you lose track…