Shopping Sustainably in CPG: The Challenge

shopping sustainably

Part of the human condition is the inconsistency between what we say we want to do and what we actually do.  It both makes us who we are, and frustrates parents, partners, policy makers, teachers, coaches, and marketers. This is especially true in matters concerning sustainability. We want a healthy planet, but there are friction points…

Get to Know PEOPLE

Gain First-Hand Experience.  Gain Intuition.  People come in all shapes and sizes, income levels, and preferences.  They are inherently inconsistent depending on the day or their mood which makes the jobs of researchers and marketers that much more challenging. This can lead to teams struggling with intuition building and anticipating behavior.    Getting in-store is a…

Grinch-free Omnichannel Holiday Shopping

My photo app recently reminded me of Thanksgiving 2020 which featured only my immediate family. Kept apart by pandemic-driven constraints, we made the most of a holiday about togetherness, but my emotional response was to go bigger and better this year given my new-found appreciation for family. Holidays have always been a chance to go over the top, and this year might just take that to another level entirely. My kids’ candy buckets after Halloween certainly…

Data Quality Over Quantity is the REAL Way to Mitigate Risk

The insights industry exists to help business make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk.   REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…