With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Part of the human condition is the inconsistency between what we say we want to do and what we actually do. It both makes us who we are, and frustrates parents, partners, policy makers, teachers, coaches, and marketers. This is especially true in matters concerning sustainability. We want a healthy planet, but there are friction points…
Think about the products in your home and how you use them. What do you do when those items have no other purpose? Or when you have consumed them? A huge challenge in the sustainability space centers around what happens to a product and its package when it reaches the end of its life cycle. But…