With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Think about the products in your home and how you use them. What do you do when those items have no other purpose? Or when you have consumed them? A huge challenge in the sustainability space centers around what happens to a product and its package when it reaches the end of its life cycle. But…
Behind every data point is a person. At REAL Insight, we are committed to providing authenticity and recognize that the data we provide to our clients is only as authentic as the people that we study. Because of this, we put a lot of time and energy into the recruitment process for our clients. REAL…
Ford Motor Company recently announced a 5-year plan to develop and begin mass-producing fully autonomous cars. As someone who has a 25 mile commute each way to work, enjoys a happy hour every now and then, and has 4 future teenage “drivers,” it’s easy to immediately think about the benefits of self-driving cars. Ride-sharing through…
Shoppers paying more attention to what is in their food is not a new revelation; it’s a trend that has been growing in popularity for quite some time and has been influential in any number of products that have been rolled out recently. Target Corp. is taking this want for transparency a step farther in…
Sales in the cereal category have fallen, and companies are trying to gain intuition around how to hold onto their current consumers and bring back some of those they have lost. In general, people are eating breakfast differently. They’re saving the first meal of the day for work or are reaching for yogurt, breakfast sandwiches,…
As a company specializing in in-context research, the lack of authenticity tied with traditional facility studies has often made them a less-than-ideal methodology. Especially now, as Millennials become the favorite targeted audience, the synthetic rapport of old-fashioned focus groups can be a barrier to truly understanding this target consumer. They are harder to find, less…
If you haven’t heard of it yet, Instacart is an app-based service that allows customers to order groceries from a number of different retailers in their area with just a few taps of the finger. After filling a digital cart, users then arrange for home delivery at a time convenient to them. While available for…
In a surprising announcement, Kraft has revealed that their most loyal customers have been purchasing a new formula of the “Blue Box” macaroni and cheese they’ve loved for decades. The biggest revelation from this announcement? Barely anyone has noticed. History has shown that when a new formula for a favorite product is unveiled, there’s often…
Four to five years ago, PepsiCo and Müller partnered to take the US yogurt category by storm. Müller, the name in yogurt throughout much of Europe, was bringing their sidecar cup design across the pond and using PepsiCo’s US retail expertise to steal share from an already hostile and dynamically changing yogurt category. Fast forward…
When it comes to product ingredients, thinking about how consumers perceive them can be more beneficial than solely focusing on “proven” health benefits. In his article Identifying Health Ingredients, Keith Nunes discusses how Canadean, a market research company, conducted a global survey asking consumers to evaluate 100 common ingredients. Respondents were asked to rank ingredients…