With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Ford Motor Company recently announced a 5-year plan to develop and begin mass-producing fully autonomous cars. As someone who has a 25 mile commute each way to work, enjoys a happy hour every now and then, and has 4 future teenage “drivers,” it’s easy to immediately think about the benefits of self-driving cars. Ride-sharing through…
It’s no secret that the bee population is in decline. As the harmful effects of certain pesticides are becoming more and more known in the mainstream, people and companies are starting to pay attention. General Mills Canada announced that they will be removing “Buzz,” the bee mascot we’ve come to love, from the front of…