At the beginning of 2016, General Mills announced a new acquisition: EPIC Provisions, based out of Austin, TX. Committed to the tagline, “feed others as you wish to be fed,” EPIC began as a solution to the lack of packaged, animal protein bar options on the market. Founders Katie Forrest and Taylor Collins created their own…
Category: Brand Acquisition
Does “Selling Out” Mean What It Used To?
In the world of business, the acquisition of smaller companies by larger corporate entities is commonplace. While often a smart business move for both parties, the risk of alienating customers and losing a brand’s founding identity is a strong concern. When Kellogg’s acquired Kashi in 2000, Kashi was allowed its autonomy for a short while…