Is the Road to Success Paved with Social Activism?

A few months ago, we looked at an article that analyzed the autonomous relationship that Unilever had with its acquisition, Ben & Jerry’s. The team at the ice cream giant was adamant that they continue with their longtime commitment to social causes and hoped to influence their corporate overlord in the future. And it seems…

It’s For the Bees

It’s no secret that the bee population is in decline. As the harmful effects of certain pesticides are becoming more and more known in the mainstream, people and companies are starting to pay attention.  General Mills Canada announced that they will be removing “Buzz,” the bee mascot we’ve come to love, from the front of…

An EPIC Acquisition?

At the beginning of 2016, General Mills announced a new acquisition: EPIC Provisions, based out of Austin, TX. Committed to the tagline, “feed others as you wish to be fed,” EPIC began as a solution to the lack of packaged, animal protein bar options on the market. Founders Katie Forrest and Taylor Collins created their own…

Does “Selling Out” Mean What It Used To?

In the world of business, the acquisition of smaller companies by larger corporate entities is commonplace. While often a smart business move for both parties, the risk of alienating customers and losing a brand’s founding identity is a strong concern. When Kellogg’s acquired Kashi in 2000, Kashi was allowed its autonomy for a short while…