More Protein, Mightier Beer?

Mighty Squirrel Brewing company has developed a high-protein (at 5 grams) beer and is expanding distribution within the U.S.  As a fan of the exploding craft beer scene—especially with our office being surrounded by so many breweries in NE Minneapolis—and as someone who has tested more protein-oriented products than one can imagine, this seemed like an…

Does “Selling Out” Mean What It Used To?

In the world of business, the acquisition of smaller companies by larger corporate entities is commonplace. While often a smart business move for both parties, the risk of alienating customers and losing a brand’s founding identity is a strong concern. When Kellogg’s acquired Kashi in 2000, Kashi was allowed its autonomy for a short while…