Introducing Brewed Insight Sessions by REAL Insight!

As a company specializing in in-context research, the lack of authenticity tied with traditional facility studies has often made them a less-than-ideal methodology. Especially now, as Millennials become the favorite targeted audience, the synthetic rapport of old-fashioned focus groups can be a barrier to truly understanding this target consumer.  They are harder to find, less…

More Protein, Mightier Beer?

Mighty Squirrel Brewing company has developed a high-protein (at 5 grams) beer and is expanding distribution within the U.S.  As a fan of the exploding craft beer scene—especially with our office being surrounded by so many breweries in NE Minneapolis—and as someone who has tested more protein-oriented products than one can imagine, this seemed like an…