Tale of Two Redesigns
Two major brands in the dairy aisle had strategic reasons to want to make substantive changes to their package design. Both of their categories are highly habituated, which carries a high degree of risk with a redesign.
Read MoreNut Butter Brick & Mortar Optimization
A small nut butter brand had grown through ecommerce channels prior to launching in brick & mortar with limited success. The brand team was left with many questions for how to succeed at-shelf.
Read MoreBrand and Category Immersion
An established brand in a niche category that was rapidly becoming mainstream was looking to better understand the category, their role in it currently, and how to position it for long term growth amid the growing and more competitive category.
Read MoreDigital Service for Omnichannel
A frozen seafood company wanted to grow the category through educating and inspiring less experienced seafood consumers. They developed a digital service to impact the point of purchase, either at-shelf or ecommerce.
Read MoreBack to School Parent/Teen Immersion
The shopper team wanted to understand the back to school teen shopper journey especially as it related to beauty and gather feedback on a specific in-store program.
Read MoreCity & Sponsorship Exploration
An insurance company planning a significant investment in a specific metropolitan area was looking to better understand several diverse population segments to lay the foundation for their communication and product innovation strategy.
Read MoreSeasonal Islander Performance and Optimization
We were tasked with understanding seasonal islander effectiveness.
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