Our Work

Tale of Two Redesigns

Two major brands in the dairy aisle had strategic reasons to want to make substantive changes to their package design. Both of their categories are highly habituated, which carries a high degree of risk with a redesign.

Nut Butter Brick & Mortar Optimization

A small nut butter brand had grown through ecommerce channels prior to launching in brick & mortar with limited success. The brand team was left with many questions for how to succeed at-shelf.

Brand and Category Immersion

An established brand in a niche category that was rapidly becoming mainstream was looking to better understand the category, their role in it currently, and how to position it for long term growth amid the growing and more competitive category.

Digital Service for Omnichannel

A frozen seafood company wanted to grow the category through educating and inspiring less experienced seafood consumers. They developed a digital service to impact the point of purchase, either at-shelf or ecommerce.

Back to School Parent/Teen Immersion

The shopper team wanted to understand the back to school teen shopper journey especially as it related to beauty and gather feedback on a specific in-store program.

City & Sponsorship Exploration

An insurance company planning a significant investment in a specific metropolitan area was looking to better understand several diverse population segments to lay the foundation for their communication and product innovation strategy.