In-context research + bootcamp to understand a brand’s consumer
The Challenge
A major brand wanted to build authentic shopper empathy within their teams. They turned to the bootcamp to empower their insights team with greater knowledge of their consumer and the key drivers of packaging.
The Bootcamp
For the shopper empathy portion of the experience, we conducted 2 days of in-store research where all participants were able to spend time in-context with shoppers in their categories.
After the time in-store, the team participated in a full day bootcamp. In the morning, teams experienced a Become REAL session in which they embodied and presented specific shoppers from the in-context research. In the afternoon, the teams went in-depth learning about system 1 and system 2 thinking, channel and category mindsets as well as key drivers of packaging performance.
Outcome
The client came out of the bootcamp equipped with better consumer empathy when making packaging decisions. They were grateful for their experience with the bootcamp.
“The workshop was very impactful because it was an empathy exercise in-context. We had a live experience of first-hand witnessing all the forces that compete for a shopper’s attention. What took these learnings to the next level was when Luke and his team shared learnings that summarized Real Insight’s 30+ years experience on how packaging elements work differently depending on the context. By the end of the bootcamp, we were really excited and energized.
I’d strongly recommend this bootcamp as it puts consumer-first at the heart of decision making.”
Senior Insights Manager, Fortune 100 Company
How Can We Help?
Build deeper shopper empathy.
- Gain an understanding of the unique challenges to winning at-shelf.
- Learn a framework for package design that is seen, understood, and wanted in-context.
- Discover channel and category intelligence to beat competitors.
- Experience renewed energy and excitement to apply learnings to future decisions.
How to Win At-Shelf Bootcamp
REAL Insight’s How to Win At-Shelf Bootcamp is a catalyst for building shopper empathy and applied intuition. As fun as it is informative.
- 3-hour session
- Hosted at REAL Insight or on-site
- Facilitated by Luke and on-site producer
- 5-30 participants
- Can be paired with store walks or in-store consumer learning