With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
One of the hardest parts of innovation is the moment you have to move from concept to reality. Teams invest months, sometimes years, developing a new product or redesign, only to have a nagging feeling: Will it actually work when it hits the shelf? We often find that for clients who have become reliant on…
The Say-Do Gap is real. I used to think it was all about whether people were being honest about their behavior—but now I realize it’s more about how unaware we actually are of what we do. And that gap gets even wider when we try to predict what we would do in the future. More…
Back to Nature Redesigns that represent a major departure are always a watch-out for us, but the true risk is completely related to who the brand is and what the objectives are for the redesign. If you are a strong brand with specific equities that mean something to shoppers, you will want to tread carefully.…
In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter https://open.spotify.com/episode/2vyL5FShNDZSV3nxVCm7Bb?si=7cafd1b5445e4185
Storytelling is important. In today's world, the breadth of channels for telling stories is broad, and we are exposed to many more stories than we have been in the past. Research has always been in the business of telling stories but may not have always put a strong emphasis on telling a good story in…