A small nut butter brand had grown through ecommerce channels prior to launching in brick & mortar with limited success. The brand team was left with many questions for how to succeed at-shelf.
We recruited category users using REAL Recruitment for virtual shopping and at-home usage exercise plus peel-off interviews.
REAL Insight’s virtual solution combined with the in-home product trial uncovered that while this product overdelivered on expectations, there were barriers to it standing out at shelf and generating interest. These insights helped the company understand what to prioritize on packaging to gain noticeability at shelf and ultimately drive more purchases.