Introducing REAL Immersions
Tag: mobile
Consumers Continue to Court Convenience
If you haven’t heard of it yet, Instacart is an app-based service that allows customers to order groceries from a number of different retailers in their area with just a few taps of the finger. After filling a digital cart, users then arrange for home delivery at a time convenient to them. While available for…
Online on the Rise
The internet is a ubiquitous presence in our everyday lives that demands more and more of our attention over previous, traditional media sources. Jayson DeMers predicts that since our eyes are constantly glued to screens, businesses and advertisers will begin to maximize the ways in which they reach consumers by targeting marketing strategies specifically to the way we consume…
No Churn? No Problem.
In a recent article published in Quirk’s, authors Niels Schillewaert, Steven Debaere, and Tom De Ruyck tackle the topic of how to foster a healthy online community. Given that not all online communities achieve their desired result, what are some things that moderators and market researchers can do to attain a successful outcome? The authors…