With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Watching video footage of panel-recruited respondents “shopping” in a recent conference presentation reminded me of the unfortunate truth that for all the benefits of operational efficiency, there is a significant cost of respondent re-use: data validity. I could tell the behavior shown wasn’t “real”, even though it was captured in a real store. A few…
In my non-profit board work, I have been learning a lot about fundraising best practices and the need to build strong, long-term relationships. In sales training, I have been learning the same. Relationships make life better, but the challenge is that, as humans, our capacity—and willingness—to nurture them is limited. This fact is super relevant…