The insights industry exists to help businesses make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk. REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…
Tag: qualitative research
Alienation: Subconscious Style
Behavioral Economics is HOT right now. The industry is gaining appreciation for the inconsistencies between self-reported and actual behavior, which we at REAL Insight are obvious fans of. As a team, we spend thousands of hours in stores each year observing how these behaviors differ across shoppers. One specific area we have come to better…