With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.

Author: Luke C.

With enthusiasm and a great deal of care, Luke stands steady at the helm of Real Insight. Navigating the way to big picture thinking by strategically designing solutions to answer a variety of research needs, he ensures all outputs deliver the highest quality you expect from Real Insight. His passion for research is matched only by his love for hockey, especially watching his kids play.

Data Quality Over Quantity is the REAL Way to Mitigate Risk

October 7, 2021March 14, 2023by Luke C.1 Comment

The insights industry exists to help businesses make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk. REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…

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