Author: Luke C.

With enthusiasm and a great deal of care, Luke stands steady at the helm of Real Insight. Navigating the way to big picture thinking by strategically designing solutions to answer a variety of research needs, he ensures all outputs deliver the highest quality you expect from Real Insight. His passion for research is matched only by his love for hockey, especially watching his kids play.

Grinch-free Omnichannel Holiday Shopping

Posted on by Leave a comment

My photo app recently reminded me of Thanksgiving 2020 which featured only my immediate family. Kept apart by pandemic-driven constraints, we made the most of a holiday about togetherness, but my emotional response was to go bigger and better this year given my new-found appreciation for family. Holidays have always been a chance to go over the top, and this year might just take that to another level entirely. My kids’ candy buckets after Halloween certainly…

Continue reading Grinch-free Omnichannel Holiday Shopping

Data Quality Over Quantity is the REAL Way to Mitigate Risk

Posted on by 1 Comment

The insights industry exists to help businesses make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk.   REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…

Continue reading Data Quality Over Quantity is the REAL Way to Mitigate Risk