With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Attending the Natural Products Expo West for the first time was a thrill, to say the least. From the brands we know and love, to startups just getting their products out into the world for the first time, there was no shortage of innovative products, packaging, and new brands we are excited to see on…
Gain First-Hand Experience. Gain Intuition. People come in all shapes and sizes, income levels, and preferences. They are inherently inconsistent depending on the day or their mood which makes the jobs of researchers and marketers that much more challenging. This can lead to teams struggling with intuition building and anticipating behavior. Getting in-store is a…
The onset of the coronavirus directly impacted REAL Insight’s most utilized methodology: in-context, in-store research. Whether using pre-recruited respondents or intercepting shoppers at shelf, our signature form of research---the innovative technique on which the company was founded 30+ years ago—was essentially removed from our toolbox. To fit the limitations of the pandemic, we pivoted towards…
When the field of market research comes up, a common image that materializes in the mind is that of the traditional focus group: padded chairs clustered around a gray table set with uniform place settings of pens and paper, a white board easel off to the side, and a large two-way mirror leering omnisciently from…
In a recent article published in Quirk’s, authors Niels Schillewaert, Steven Debaere, and Tom De Ruyck tackle the topic of how to foster a healthy online community. Given that not all online communities achieve their desired result, what are some things that moderators and market researchers can do to attain a successful outcome? The authors…