With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Luke participated in the Insights Association's Y Conference with his presentation, "General Mills’ Quest for the First Moment of Truth: Novel qual methods to fuel effective innovation frameworks," shared how our partnership with General Mills' In-Context Experimentation team generated quick method pivots that allowed for research to continue through the pandemic. Read a bit about…
This is certainly a unique time for Americans as we see bold steps being taken on a broad scale to curtail the spread of this virus. I have come to appreciate the prudent steps being taken and the unity that has emerged from people joining together to solve a shared problem. Our Leadership Team at REAL…