Written by This is certainly a unique time for Americans as we see bold steps being taken on a broad scale to curtail the spread of this virus. I have come to appreciate the prudent steps being taken and the unity that has emerged from people joining together to solve a shared problem.
Our Leadership Team at REAL Insight has been talking regularly and tracking the progress to better understand the potential risks of in-person projects as well as what research should be conducted in this environment. After all, we are big believers of context: both physical environment and mindset are both behavioral drivers.
REAL Insight has conducted technology-enabled mobile and online immersive research for over 7 years, spanning over 100 projects, in both domestic and international markets. If a remote testing option is the right fit, here is where and how we can help:
| Foundational exploration into attitudes and behaviors? | REAL Immersion: Moderated online/mobile study with video/photo/written response activities |
| Exploratory package design or creative development? | REAL Iteration: An online multi-phase creative development process with the same group of consumers |
| Agile/Rapid Feedback on just about anything? | REAL Agility Toolkit: A scrappy, not crappy REAL Immersion |
| At-shelf performance of concept product or packaging? | Remote REAL Optimization: Mobile missions to shop specific store/category where prototypes are cut into the shelf |
| Keep a pulse on your foothold during this uncertain time? | REAL Year: In-depth, small-scale virtual community available for bi-weekly or monthly touchpoints/activities over a 6-12 month period |
| Consumer or shopper journey mapping? | REAL Immersion: Moderated online/mobile study with video/photo/written response activities |
At REAL Insight, we feel our team, client, and participant safety is most important, which means limiting travel and in-person research for the short term. The good news is we have options and are here to help you think through these upcoming projects. Our commitment to you is to give our honest viewpoint about your current questions and if and how those are best addressed over the next few weeks.