Research Reimagined for a New Normal

Luke participated in the Insights Association's Y Conference with his presentation, "General Mills’ Quest for the First Moment of Truth: Novel qual methods to fuel effective innovation frameworks," shared how our partnership with General Mills' In-Context Experimentation team generated quick method pivots that allowed for research to continue through the pandemic. Read a bit about…

Richard Simmons and the Power of Empathy

Historically, the name Richard Simmons did little more for me than conjure up Day-Glo tinted memories of spandex and pep. While familiar with him and his fitness empire, he was not a person on which I spent much time dwelling in the past decade. That was until recently, when I joined thousands of others in…