With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Four to five years ago, PepsiCo and Müller partnered to take the US yogurt category by storm. Müller, the name in yogurt throughout much of Europe, was bringing their sidecar cup design across the pond and using PepsiCo’s US retail expertise to steal share from an already hostile and dynamically changing yogurt category. Fast forward…
When it comes to product ingredients, thinking about how consumers perceive them can be more beneficial than solely focusing on “proven” health benefits. In his article Identifying Health Ingredients, Keith Nunes discusses how Canadean, a market research company, conducted a global survey asking consumers to evaluate 100 common ingredients. Respondents were asked to rank ingredients…
The internet is a ubiquitous presence in our everyday lives that demands more and more of our attention over previous, traditional media sources. Jayson DeMers predicts that since our eyes are constantly glued to screens, businesses and advertisers will begin to maximize the ways in which they reach consumers by targeting marketing strategies specifically to the way we consume…
In a recent article published in Quirk’s, authors Niels Schillewaert, Steven Debaere, and Tom De Ruyck tackle the topic of how to foster a healthy online community. Given that not all online communities achieve their desired result, what are some things that moderators and market researchers can do to attain a successful outcome? The authors…
Mighty Squirrel Brewing company has developed a high-protein (at 5 grams) beer and is expanding distribution within the U.S. As a fan of the exploding craft beer scene—especially with our office being surrounded by so many breweries in NE Minneapolis—and as someone who has tested more protein-oriented products than one can imagine, this seemed like an…
Division of labor at the household level manifests differently in each individual home. Parents figure out how to balance work, children, and household duties in a manner that suits their family. However, when household labor trends change at a national level, it becomes something to which we should be paying attention. Pew Research recently released a…
Shifting demographics necessitate an evolved approach in how marketers target minority groups. In part 2 of Michael Applebaum’s article Ethnic Marketing Research, the author grounded his ideas on research suggesting that by 2044, “no single racial or ethnic group will lead the country in terms of its overall size.” Such a change means big things for…
There’s a new kid on the block and his name is HENRY. An acronym for “High Earner, Not Rich Yet,” the HENRY is the up-and-coming high spender that brands need to market to. In a post-recession world, these households—defined as having an income of $100k-250k—are a fast growing segment that is replacing the middle-class/middle-income households…
In the world of business, the acquisition of smaller companies by larger corporate entities is commonplace. While often a smart business move for both parties, the risk of alienating customers and losing a brand’s founding identity is a strong concern. When Kellogg’s acquired Kashi in 2000, Kashi was allowed its autonomy for a short while…