With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Back to Nature Redesigns that represent a major departure are always a watch-out for us, but the true risk is completely related to who the brand is and what the objectives are for the redesign. If you are a strong brand with specific equities that mean something to shoppers, you will want to tread carefully.…
Watching video footage of panel-recruited respondents “shopping” in a recent conference presentation reminded me of the unfortunate truth that for all the benefits of operational efficiency, there is a significant cost of respondent re-use: data validity. I could tell the behavior shown wasn’t “real”, even though it was captured in a real store. A few…
In my non-profit board work, I have been learning a lot about fundraising best practices and the need to build strong, long-term relationships. In sales training, I have been learning the same. Relationships make life better, but the challenge is that, as humans, our capacity—and willingness—to nurture them is limited. This fact is super relevant…
Our industry thinks a lot about qualitative vs. quantitative, but is that the right focus? More often, it is more important to focus on the quality of the methods. Quality that reflects validity should be table stakes in our industry, but it isn’t. Moving quickly in the wrong direction doesn’t build brands or unlock growth. …
Part of the human condition is the inconsistency between what we say we want to do and what we actually do. It both makes us who we are, and frustrates parents, partners, policy makers, teachers, coaches, and marketers. This is especially true in matters concerning sustainability. We want a healthy planet, but there are friction points…
Prior to the pandemic, we were spoiled by in-store design research that gave us the depth to understand the “whys and hows” and deliver actionable consumer insights to our clients. We know the value and authenticity that being in-store provides, so when the pandemic hit and we needed to innovate, we had very high standards…
Think about the products in your home and how you use them. What do you do when those items have no other purpose? Or when you have consumed them? A huge challenge in the sustainability space centers around what happens to a product and its package when it reaches the end of its life cycle. But…
Holidays are a unique time for shoppers. Habits change for a short time, and consumers tend to feel more empowered to make less socially permissible purchases or to splurge on things they normally would not consider purchasing. Be it Halloween, Valentine's Day, Hanukkah, Christmas, or Fourth of July, expectations change around the major holidays of the year.…
My photo app recently reminded me of Thanksgiving 2020 which featured only my immediate family. Kept apart by pandemic-driven constraints, we made the most of a holiday about togetherness, but my emotional response was to go bigger and better this year given my new-found appreciation for family. Holidays have always been a chance to go over the top, and this year might just take that to another level entirely. My kids’ candy buckets after Halloween certainly…
Behind every data point is a person. At REAL Insight, we are committed to providing authenticity and recognize that the data we provide to our clients is only as authentic as the people that we study. Because of this, we put a lot of time and energy into the recruitment process for our clients. REAL…