With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
In a surprising announcement, Kraft has revealed that their most loyal customers have been purchasing a new formula of the “Blue Box” macaroni and cheese they’ve loved for decades. The biggest revelation from this announcement? Barely anyone has noticed. History has shown that when a new formula for a favorite product is unveiled, there’s often…
When you think of baking, more likely than not, Betty Crocker comes to mind. A staple of the baking aisle for nearly 95 years, Betty has been a welcome member of many American homes. But now, in 2016 Betty Crocker is becoming more like a distant relative that visits for the holidays. These days, consumer…
Choices in the beverage category have changed dramatically from Coke or Pepsi. Words like “natural energy,” “cold-pressed,” and “probiotic” are cropping up in every day drink conversation. It shouldn’t be surprising, then, that traditional beverages are losing ground to niche concepts. High sugar beverages, such as soda, are on the decline as better for you…
At the beginning of 2016, General Mills announced a new acquisition: EPIC Provisions, based out of Austin, TX. Committed to the tagline, “feed others as you wish to be fed,” EPIC began as a solution to the lack of packaged, animal protein bar options on the market. Founders Katie Forrest and Taylor Collins created their own…
Perimeter shopping is the latest and greatest trend in the grocery game, particularly for millennials. Consumers are eating more fresh produce and meats, and companies that have traditionally dominated the interior of the grocery store are looking for new ways to meet shoppers’ desires. The pace with which this trend has increased is fast and…
Four to five years ago, PepsiCo and Müller partnered to take the US yogurt category by storm. Müller, the name in yogurt throughout much of Europe, was bringing their sidecar cup design across the pond and using PepsiCo’s US retail expertise to steal share from an already hostile and dynamically changing yogurt category. Fast forward…
When it comes to product ingredients, thinking about how consumers perceive them can be more beneficial than solely focusing on “proven” health benefits. In his article Identifying Health Ingredients, Keith Nunes discusses how Canadean, a market research company, conducted a global survey asking consumers to evaluate 100 common ingredients. Respondents were asked to rank ingredients…
Mighty Squirrel Brewing company has developed a high-protein (at 5 grams) beer and is expanding distribution within the U.S. As a fan of the exploding craft beer scene—especially with our office being surrounded by so many breweries in NE Minneapolis—and as someone who has tested more protein-oriented products than one can imagine, this seemed like an…
If we are what we eat, it makes sense that consumers can be choosy when it comes to what they put into their bodies. Clean ingredient decks are in; preservatives, processed foods, and additives are out. While some shoppers adhere to the healthy eating trend by avoiding the interior aisles of the supermarket, others do…