With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Watching video footage of panel-recruited respondents “shopping” in a recent conference presentation reminded me of the unfortunate truth that for all the benefits of operational efficiency, there is a significant cost of respondent re-use: data validity. I could tell the behavior shown wasn’t “real”, even though it was captured in a real store. A few…
In my non-profit board work, I have been learning a lot about fundraising best practices and the need to build strong, long-term relationships. In sales training, I have been learning the same. Relationships make life better, but the challenge is that, as humans, our capacity—and willingness—to nurture them is limited. This fact is super relevant…
The insights industry exists to help businesses make better decisions: the bigger the decision, the more important it is to get right. Historically, the answer has been a large sample quantitative study with the understanding that more people mean less risk. REAL Insight’s journey into the insights industry is unique. Our long history with in-store intercepts gives us a rare appreciation for authentic…
Behavioral Economics is HOT right now. The industry is gaining appreciation for the inconsistencies between self-reported and actual behavior, which we at REAL Insight are obvious fans of. As a team, we spend thousands of hours in stores each year observing how these behaviors differ across shoppers. One specific area we have come to better…