With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Choices in the beverage category have changed dramatically from Coke or Pepsi. Words like “natural energy,” “cold-pressed,” and “probiotic” are cropping up in every day drink conversation. It shouldn’t be surprising, then, that traditional beverages are losing ground to niche concepts. High sugar beverages, such as soda, are on the decline as better for you…
At the beginning of 2016, General Mills announced a new acquisition: EPIC Provisions, based out of Austin, TX. Committed to the tagline, “feed others as you wish to be fed,” EPIC began as a solution to the lack of packaged, animal protein bar options on the market. Founders Katie Forrest and Taylor Collins created their own…
Perimeter shopping is the latest and greatest trend in the grocery game, particularly for millennials. Consumers are eating more fresh produce and meats, and companies that have traditionally dominated the interior of the grocery store are looking for new ways to meet shoppers’ desires. The pace with which this trend has increased is fast and…
Four to five years ago, PepsiCo and Müller partnered to take the US yogurt category by storm. Müller, the name in yogurt throughout much of Europe, was bringing their sidecar cup design across the pond and using PepsiCo’s US retail expertise to steal share from an already hostile and dynamically changing yogurt category. Fast forward…
There’s a new kid on the block and his name is HENRY. An acronym for “High Earner, Not Rich Yet,” the HENRY is the up-and-coming high spender that brands need to market to. In a post-recession world, these households—defined as having an income of $100k-250k—are a fast growing segment that is replacing the middle-class/middle-income households…
If we are what we eat, it makes sense that consumers can be choosy when it comes to what they put into their bodies. Clean ingredient decks are in; preservatives, processed foods, and additives are out. While some shoppers adhere to the healthy eating trend by avoiding the interior aisles of the supermarket, others do…
In the world of business, the acquisition of smaller companies by larger corporate entities is commonplace. While often a smart business move for both parties, the risk of alienating customers and losing a brand’s founding identity is a strong concern. When Kellogg’s acquired Kashi in 2000, Kashi was allowed its autonomy for a short while…