With over 30 years of experience, REAL Insight has led projects across a variety of industries that successfully identified consumer behavior and expectations, helping CPG companies, retailers, and other clients understand how consumers act in a variety of contexts.
Register for the Insights Association's Y Conference, March 9-10, 2021!Luke will be participating in the Insights Association's Y Conference this year. On March 10 at 2:40 PM EST/1:40 PM CST, his presentation, "General Mills’ Quest for the First Moment of Truth: Novel qual methods to fuel effective innovation frameworks," will share how our partnership with…
Shortly after stay-at-home went into effect, I—and countless others—decided to take up bread baking. After searching for the “best bread recipe ever,” I followed the instructions the best I could, but the bread never rose: the yeast was expired. I spent weeks on a quest to find a store with yeast in-stock. Soon, my obsession…
REAL Insight has a compulsion to conduct research that authentically reflects reality so that the insights lead to specific recommendations and decisions that help brands grow and avoid costly mistakes. Made with Real Ingredients is a claim that has defined REAL Insight’s work over its 30+ year history, although this is our first time using this…
It is a pretty well-known fact that market research companies struggle with marketing. REAL Insight is no different. We care too much about the nuance of what makes our approaches effective, so we choose to focus on selling that instead of the higher-order benefits. However, we know so much about how to test new product innovation and…
This is certainly a unique time for Americans as we see bold steps being taken on a broad scale to curtail the spread of this virus. I have come to appreciate the prudent steps being taken and the unity that has emerged from people joining together to solve a shared problem. Our Leadership Team at REAL…
AGILE! SPRINT! LEAN START-UP! SCRAPPY! We are in an age where many paradigms are shifting quickly. Brand equity isn’t functioning the way it used to. Consumers are demanding more transparency and authenticity from companies than ever before. Start-ups are taking on big companies and winning more than ever. Non-traditional success stories are becoming more of the norm for innovation…
In our modern world, the gap between in-person realities and online perceptions can feel vast. Life, as seen on social media is filtered, perfected, and potentially polarized. These perspectives can feel exciting for those who have embraced this curated worldview and scary for those who would rather not. Connecting with people IRL feels much more…
Storytelling is important. In today's world, the breadth of channels for telling stories is broad, and we are exposed to many more stories than we have been in the past. Research has always been in the business of telling stories but may not have always put a strong emphasis on telling a good story in…
Behavioral Economics is HOT right now. The industry is gaining appreciation for the inconsistencies between self-reported and actual behavior, which we at REAL Insight are obvious fans of. As a team, we spend thousands of hours in stores each year observing how these behaviors differ across shoppers. One specific area we have come to better…
This is the time of year when reflection is easy. And this year, it is fun as well! REAL Insight enjoyed a good year full of successful projects, and some of our other developments truly made it great! Here are a few of the highlights: We experienced a baby boom! Five little researchers have joined…