Foundational Shopper Learnings
The Challenge
A CPG company with multiple category-leading brands approached us with the desire to gain foundational understanding of their shoppers. They wanted to know what life was like for the shoppers and the resulting impact that has on channels, categories and packaging for their brand.
The Bootcamp
The bootcamp was conducted in a single 3-hour session to a team of 30 employees in the marketing department. They were led through the presentation and demonstrative exercises to gain knowledge about System 1 and System 2 thinking, and channel and category mindset. They also participated in an in-depth examination on packaging implications and broke out into small groups to complete packaging assessment activities.
Outcome
After the bootcamp the client was pleased with their new understanding of who shops for their products. They were empowered to bring their brand to life while keeping the shopper in mind.
“We walked away smarter and thinking more like our consumer, with newfound ways to benefit our brand. REAL Insight’s “How to Win at Shelf” Bootcamp is educational but also engaging. There is so much knowledge but distilled down into a digestible session. Our team had lively discussions, and you could tell teammates started thinking in new ways.”
Senior Marketing Manager, $1B Brand
How Can We Help?
Build deeper shopper empathy.
- Gain an understanding of the unique challenges to winning at-shelf.
- Learn a framework for package design that is seen, understood, and wanted in-context.
- Discover channel and category intelligence to beat competitors.
- Experience renewed energy and excitement to apply learnings to future decisions.
How to Win At-Shelf Bootcamp
REAL Insight’s How to Win At-Shelf Bootcamp is a catalyst for building shopper empathy and applied intuition. As fun as it is informative.
- 3-hour session
- Hosted at REAL Insight or on-site
- Facilitated by CEO, Luke and on-site producer
- 5-30 participants
- Can be paired with store walks or in-store consumer learning