Objective
The shopper team wanted to understand the back to school teen shopper journey especially as it related to beauty and gather feedback on a specific in-store program.
Approach
We utilized in-depth online community engagement with parents and teens over 3 weeks including: Journaling shopping and facial care routines and real-time display reaction.
Outcome
Uncovered impactful insights around what life, emotions, and shopping is like for teens and their parents with specific implications around communication optimization (content and imagery), marketing tactic appeal, and trends.