The shopper team wanted to understand the back to school teen shopper journey especially as it related to beauty and gather feedback on a specific in-store program.​


We utilized in-depth online community engagement with parents and teens over 3 weeks including: Journaling shopping and facial care routines and real-time display reaction.​


Uncovered impactful insights around what life, emotions, and shopping is like for teens and their parents with specific implications around communication optimization (content and imagery), marketing tactic appeal, and trends.​