Our Work

Mixing up a Good Time

A major liquor brand was looking to expand its offerings by introducing a new ready-to-serve (RTS) margarita mix utilizing its parent liquor brand as the base liquor. They came to us to understand how their new concept would perform at shelf in the First Moment of Truth (FMoT) and at…

Something New is Brewing

A manufacturer was hoping to launch a new RTD (ready-to-drink) coffee brand. They wanted to understand what creative territory and ultimately which package to move forward with to position this to appeal to their core target.

Rebuilding From the Foundation Up

A premium meal and spice manufacturer wanted to get foundational learnings across their different categories to guide an entire portfolio brand redesign.

A Brand Building Bootcamp Experience

A CPG company with multiple category-leading brands approached us with the desire to gain foundational understanding of their shoppers. They wanted to know what life was like for the shoppers and the resulting impact that has on channels, categories and packaging for their brand.

Building Employee Empathy

A major brand wanted to build authentic shopper empathy within their teams. They turned to the bootcamp to empower their insights team with greater knowledge of their consumer and the key drivers of packaging.

Optimizing Product Placement

A well-known snack brand had an innovative new product and they were seeking guidance on where to merchandise it. They chose us because our in-context REAL Optimization allows us to capture the authentic shopper mindset and behavior.

This Redesign is Spicy

A well-known snack brand was looking to evolve their packaging in order to grow their brand by better increasing visibility and more effectively communicate flavor and actual taste. Based on the needs of our client, we chose to take a 2-phase approach to best capture consumer understanding and reactions at-shelf.…

Crunching the Numbers

A salty snack brand sought a greater understanding of shopper behavior surrounding two brands competing in the same product category, but merchandized separately outside of the primary product category. The business objectives drove the need for a quantified understanding of sales across cells in addition to clarity about what is…

Tale of Two Redesigns

Two major brands in the dairy aisle had strategic reasons to want to make substantive changes to their package design. Both of their categories are highly habituated, which carries a high degree of risk with a redesign.

Nut Butter Brick & Mortar Optimization

A small nut butter brand had grown through ecommerce channels prior to launching in brick & mortar with limited success. The brand team was left with many questions for how to succeed at-shelf.

Clients