Rooted in System 1 shopper behavior and design principles, our Win At-Shelf Toolkit delivers a comprehensive suite of solutions to ensure your brand stands out and succeeds at retail. From design audits and optimization to best-in-class validation, we equip you with the tools to maximize shelf impact.
Questions to Answer
- How does the package perform at breakthrough, communicating benefits and positioning, and driving purchase?
- What is the risk of making this change to the package design, form, or price/pack architecture?
- Are all elements of the TPO optimized for shoppers? How can each be improved?
- What channel and category assumptions and behaviors impact at-shelf performance?
- Does the actual product experience align to expectations or is it being over or under-sold?
Win At-Shelf Toolkit
Pack Design Optimization & Validation
Ensure your packaging stands out and performs where it matters most—in the eyes of your consumers. We combine consumer insights, emotional analytics, and in-context testing to refine designs that captivate, communicate, and convert. From concept to shelf, we help you create packaging that wins.
Concept Prioritization & Optimization
Turn great ideas into winning concepts with our prioritization and optimization services. Using consumer insights and data-driven analysis, we help refine your concepts for maximum impact. Let us help you bring customer-focused innovation to the forefront.
Price/Pack Renovation
Maximize value and drive sales with our price and pack renovation services. We analyze consumer preferences, possibility of alienation, and price sensitivities to help you align your packaging and pricing strategy with market demands. Stay relevant, competitive, and profitable.
Design Audits & Team Training
Unlock your team’s potential with our design audits and training programs. Through Chief Nerd Assessments and Win At-Shelf Bootcamps, we provide expert evaluations and hands-on guidance to enhance packaging performance. Equip your entire team to create designs that captivate and convert.
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