Our Consumer Empathy Toolkit offers a direct and authentic connection to consumers, equipping your team with a deep understanding of shopper behaviors and motivations. Through a broad suite of in-context methods and exceptional moderators, we help you uncover actionable insights that deepen understanding and empathy while providing clarity to the elusive hows and whys.
Questions to Answer
- How do I get my team to understand the fundamental truths about shoppers, our role in their life, and the subsequent implications?
- Who is our shopper and what is important to them?
- How are shoppers currently approaching our category? How can we reach them? What will it take to win?
- How are shoppers in our category behaving across other channels? What are the omni-channel strategies that will drive growth?
- How do shoppers process information and make decisions and what are the implications for how to connect with them?
Consumer Empathy Toolkit
Foundational Exploration
Build a stronger foundation for success with our foundational exploration services. We have a broad suite of in-person and virtual qual methods to help triangulate the truth. Uncover deep consumer insights, real pain points, category dynamics, and market opportunities to guide your strategy and innovation. Lay the groundwork for impactful, consumer-focused solutions.
REAL Intuition Journey
Navigate the complexities of real life by going broad and deep. We map consumer behavior across touchpoints and moments, uncovering insights that optimize engagement and drive impact with the right solutions at the right time with the right messaging. Align your strategy and invest optimally to drive growth.
Shopper Empathy Training
Foster a deeper understanding of your customers with our Shopper Empathy Training. Featuring our Win-at-Shelf Bootcamp, this team-focused program equips you with the tools to connect with shoppers, anticipate their needs, and design solutions that truly resonate.
“Our team didn’t know what good moderating was until they saw your moderating. Now they understand why I was pushing them so hard to get better moderators on projects.” -Fortune 500 CPG Client
“WOW. What can I say but THANK YOU from the bottom of my heart. It was amazing to have the last week to hear what consumers thought. You both did a great job. It’s amazing how quickly you get people to warm up and talk so openly. It’s a gift that not everyone has, but you both certainly do.” -Chief Product Officer, Start-up
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