Luke Cahill
Managing Principal, Fan Boy

When he is not wrangling his four sons and daughter or obsessing over hockey, Luke is the visionary force behind the team. With a commitment to in-context research, he will strategize an optimal solution to your business questions, while using every dad joke in his robust arsenal to keep the team laughing (or groaning).

Anne Hacker
Office Manager, Angel

Where would REAL Insight be without Anne? We don’t really want to know. She keeps REAL Insight running financially, makes sure our day to day operations are well oiled and functional, and that our team is as on top of our game as she is invoices. Sure, every office might have a manager. But we have an Anne, which is that and so much more.

Stacey Schmitt
CFO/COO, Nimble Navigator

Stacey is our financial and operational orienteer and brings gobs of experience to ensure our processes and profitability are on course. No icebergs ahead with her at the helm! Coincidentally, she does the same at home with her family navigating baseball, basketball, you name it, which leads us to wonder if she’s ever off the clock.

Michelle DeVaughn
Senior Project Director, Your Best Friend

It’s likely that there isn’t a thing on this Earth that Michelle can’t do. She’s been in the marketing industry for over twenty-five years now, and has maintained a strong tennis game throughout. With a smile that can light up a room of any size, Michelle brightens all projects with kindness and insight.

Molly Volker
Project Director, Spirited Dreamer

Building empathy is a driving force behind Molly’s philosophy on research. Her passion for her projects is unmatched and she ferociously forges her way into unknown territories. Ask her about how beans will save the world.

Jennifer Carrasco
Project Director, Trilingual Mixologist

¿Buscas hablantes de español? Look no further than Jen. Well-traveled and well-liked, she speaks French, too! Blessed with the gift of gab, Jen manages to uncover buried insights from both consumers and clients alike, and delivers detail rich reports. But that’s not the only reason we keep her around; she crafts the kind of Bloody Mary we’ll be talking about for years.

Emma Connolly
Project Director, Australian Spy

Fearless, funny, and from down under, there is never a dull office moment with Emma around. After years of owning a salon, Emma is an expert on comfortably chatting with anyone while reading between the lines and has a bright future here at REAL Insight. We hate to disappoint, but she doesn’t have an accent.

Joan Hanson
Project Director, Retail Therapist

With an incredible depth of marketing knowledge and experience, especially in the retail realm, Joan brings professionalism and panache to every study. She possesses deep humility and an absence of judgement that can only come from having been on the top, but preferring to be amongst the people. Ask her about whether JT or Xtina was the easier popstar to work with.

Sarah Morrison
Creative Director & Quantitative Analyst, Our Girl Friday

Have a problem? Sarah will fix it. Have something ugly? Sarah will make it beautiful. Getting old and suburban? Sarah will make you cool(er). Other magical powers include her knowledge and collection of herbal teas, remedies for any ailment and her knack for visual and textual representation of data.

Katie Buckeye
Associate Project Director, Girl Next Door

This fresh-faced foliage fan thinks there’s nothing remarkable about her, but we know she’s wrong; she’s a natural! Katie cut her marketing research teeth as a RA by writing reports and being an ever present support while in field. Now she's an Associate Project Director who is ready to dive in even deeper! When she's not culling insights, you can find her at home cutting avocados because she’s probably making guacamole.

Jennifer Krueger
Associate Project Director, Daredevil

This sky-diving, outdoor adventurer is one of the newest additions to the team, and we couldn’t be more grateful for her willingness to jump in and get a little dirty from day one. Jenny has worked in project management and client services in several different industries, so we’re excited to put her experience to good use. She’s seemingly done it all, and we can’t wait to see what she’ll do next.

Carrie Bosmans
Research Associate, Nordic Goddess

Inescapably empathetic and pleasantly pale, Carrie comes to REAL Insight ready and willing to absorb consumer thoughts and feelings. Having studied Relational Communication, she’s a natural fit into the qualitative research realm where she seamlessly switches from field support to report writer. A devoted dog mom, she’s never short of stories about her pup, Penny.

Sabrina Bui
Research Assistant, Child Whisperer

We recently snagged this psych grad to round out our team. Having spent time assisting research projects at the University of Minnesota, she put her experience to use and dove headfirst into qualitative analysis. Sabrina’s prone to staying busy, so she will be an asset both in the office and in-field. She comes packing calligraphy skills, and the writing on the wall is...she’s going to be a great fit!

Sheila Dingels
Recruitment Coordinator/Moderator, Expert Organizer

Organization is next to godliness. Or something like that. Having been with us for years, there are few cities or stores Sheila hasn’t done research in. When we need a moderator with an eye for getting everything sorted correctly and never missing a detail, we call upon Sheila “dairy-free” Dingels. She also loves to peruse the specialty cocktail list and has never made a poor choice.

Tyler McGruder
Moderator, Model Millennial

Tyler’s the kind of person that can make anyone feel at ease. She’s friendly. She’s stylish. She sings. She’s our very own “It” girl with a work ethic. You’ve seen her in the office rocking reports. You’ve seen her screening shoppers. You’ve seen her eating tacos. If you keep your eyes open, you might even see her in LA!

Sarah Steinke
Online Moderator, Bookworm

Using a strong background in teaching as a foundation, Sarah is an expert at asking the right questions.  Naturally inquisitive and sociable, she navigates communication both in person and online with grace.  When she is not teasing out insights from respondents, she is chasing around her children and enjoying the beautiful outdoors.