REAL Validation is a robust, in-context quali-quant solution focused on addressing KPIs and delivering behavioral data that reflects real-life outcomes while also uncovering the why behind what is driving those actions.
Use it when you want to
- Make decisions with big impact that you cannot afford to get wrong. Literally.
- Quantify potential risk or reward of package redesign due to alienation or improvements.
- Quantify impact of different positioning solutions for new brands/innovation.
How we do it
- In-store observations and intercepts
- Virtual first moment of truth
- Mobile first moment of truth
- Online community