REAL Validation is a robust, in-context quali-quant solution focused on addressing KPIs and delivering behavioral data that reflects real-life outcomes while also uncovering the why behind what is driving those actions.

Use it when you want to

  • Make decisions with big impact that you cannot afford to get wrong. Literally.
  • Quantify potential risk or reward of package redesign due to alienation or improvements.
  • Quantify impact of different positioning solutions for new brands/innovation.

How we do it

  • In-store observations and intercepts
  • Virtual first moment of truth
  • Mobile first moment of truth
  • Online community