The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions. We provide the explanation, humanity, and depth of insight to support big data and help teams tell the full shopper story.

REAL Baseline

Understand key category behaviors, expectations and norms at-shelf.

REAL Optimization

Powerfully gain System 1 learning at the First Moment of Truth through testing design prototypes in their real-life context.  Understand how stoppable and shoppable each design is, and what is being evoked within the challenging competitive environment.

REAL Immersion

Utilizing a web-based platform, REAL Immersions provide a versatile and powerful look into the lives of consumers through their eyes.  In-depth and practical, this approach maintains consumer touchpoints over a period of days and weeks, illuminating the diverse moments and occasions that together tell a meaningful story.
See it in Action


Remote or in-person UX testing

REAL Shopper Journey

 Our robust shopper immersion solution offers an in-context multi-method approach that provides both depth and breadth of insight. Guided by our engaging and insightful expert facilitators, we will work with your team to dig deep, hone and focus, and come out with a unified direction and plan.  It is an ideal solution when you need a deeper understanding of a specific shopper type.

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