The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions. We provide the explanation, humanity, and depth of insight to support big data and help teams tell the full shopper story.

REAL Baseline*

Understand key category behaviors, expectations and norms at-shelf.

REAL Shopper Journey*

 Our robust shopper immersion solution offers an in-context multi-method approach that provides both depth and breadth of insight. Guided by our engaging and insightful expert facilitators, we will work with your team to dig deep, hone and focus, and come out with a unified direction and plan.  It is an ideal solution when you need a deeper understanding of a specific shopper type.

REAL Optimization*

Powerfully gain System 1 learning at the First Moment of Truth through testing design prototypes in their real-life context.  Understand how stoppable and shoppable each design is, and what is being evoked within the challenging competitive environment.


Remote or in-person UX testing

*Indicates both virtual/online and in-person compatibility
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