The complexity and connectivity of life necessitates an in-context understanding of all influences impacting purchase decisions. We provide the explanation, humanity, and depth of insight to support big data and help teams tell the full shopper story.
Understand key category behaviors, expectations and norms at-shelf.
Directional in-aisle read on one or more store/POG test
Utilizing a web-based platform, REAL Immersions provide a versatile and powerful look into the lives of consumers through their eyes. In-depth and practical, this approach maintains consumer touchpoints over a period of days and weeks, illuminating the diverse moments and occasions that together tell a meaningful story.
See it in Action
Remote or in-person UX testing
REAL Shopper Journey
Our robust shopper immersion solution offers an in-context multi-method approach that provides both depth and breadth of insight. Guided by our engaging and insightful expert facilitators, we will work with your team to dig deep, hone and focus, and come out with a unified direction and plan. It is an ideal solution when you need a deeper understanding of a specific shopper type.