REAL Optimization is our directional in-context solution for optimizing product, package, pipeline, category, channel, and communications.

Use it when you want to

  • Assess and optimize package designs.
  • Gain first moment of truth understanding.
  • Prioritize concepts.
  • Understand channel impact on concepts.
  • Understand product performance and usage.

How we do it

  • In-person, in-store observations and intercepts
  • Mobile, in-store first moment of truth
  • Virtual, in-store first moment of truth (virtual, at-shelf insights)
  • Ecomm first moment of truth
  • Online community