REAL Immersion is an in-context solution for building broad and deep intuition into key segments.
Use it when you want to
- Gain insight into lives, values, and behaviors surrounding shopping, consumptions, etc.
- Build team intuition and empathy.
- Uncover need-states.
- Uncover consumer/shopper journeys.
How we do it
- Online community with video peel-offs
- Shopalongs
- Ethnographies
- Friend groups
- In-store observation and intercepts