REAL Immersion is an in-context solution for building broad and deep intuition into key segments.

Use it when you want to

  • Gain insight into lives, values, and behaviors surrounding shopping, consumptions, etc.
  • Build team intuition and empathy.
  • Uncover need-states.
  • Uncover consumer/shopper journeys.

How we do it

  • Online community with video peel-offs
  • Shopalongs
  • Ethnographies
  • Friend groups
  • In-store observation and intercepts